Digital Minefield

Why The Machines Are Winning

Data Versus Feelings


Years ago, before you were born, the poet E. E. Cummings said, “since feeling is first / who pays any attention / to the syntax of things.” Last year, in his book Who Owns The Future?, Jaron Lanier said it again in techno-speak: “The burden can’t be on people to justify themselves against the world of information.”

Clearly, in the intervening years the emphasis has changed. Once human feelings counted most. Now, anything that can be counted is by definition (or by tautology) all that really counts.

In these examples, what counts is what can most easily be counted, i.e., everything digital. Its counterpart, the analog world of reality, cannot be perfectly reduced to ones or zeros and is therefore simply too messy to be measured with precision.

Our lives are being forced into the digital version of the Bed of Procrustes (see also book of same name by Nassim Nicholas Taleb). Unfortunately, too many people are not discomforted, and too many others think digital must be better even if it hurts.

Somewhere between Cummings and Lanier, we have abandoned the right to evaluate things by our feelings. Digital, in its Big Data cloak of Darth Vader, simply outnumbers human feelings.

It’s very important to put this shift into perspective. Thirty years ago, big data lurked in the background. Now, it’s not merely in ascendance, it’s gathering momentum faster than than any other human activity. And making Google billions beyond counting.

Thirty years ago, we were rushing to transport all our music onto Compact Discs. We were told it was digital, and therefore better. Sharper ears said no, but the din of the digital racket was too loud.

Yet vinyl still lives, and there are serious efforts to surpass it (see Neil Young’s Pono). Digital sound as been around long enough for people to hear the flaws, and no amount of banging the “digital is better” drum will gloss over the gaps.

The digital world is built from the “syntax of things” but can only approximate human senses and behavior. Whether listening to music or learning about relationships, you can follow big money and big data. Or simply trust your gut—and put feelings first.

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