Once upon a time (preemptive pun), there was a genius named Frederick Winslow Taylor. Equipped with a clipboard and stopwatch, he revolutionized office and manufacturing procedures in the early part of the last century. (The Principles of Scientific Management, 1911.)
I learned this as a young teen by reading Cheaper By The Dozen. The book was about applying time-study methods to life with the twelve children of the husband and wife efficiency team of Frank and Lillian Gilbreth. (The 1950 movie starred Clifton Webb; the remake in 2003 starred Steve Martin.)
Fifteen years later, I learned of another goal, effectiveness, from the top management guru, Peter Drucker. Taylor preached efficiency, but effectiveness was more important. Yet, many organizations prefer efficiency over effectiveness.
In Taylor’s day, efficiency was symbolized by the stopwatch. Today’s efficiency is a quantity that can be measured more accurately by computers. Effectiveness is a quality determined by humans making value judgments.
Efficiency is easy to measure; it’s what is happening now. It’s harder to measure tomorrow’s consequences of today’s actions. Effectiveness is about judging consequences. It requires humans to make those judgments. Efficiency can be reduced to numbers churned out by computers.
Computer numbers are easy to acquire, super-fast to calculate, and can be analyzed a million different ways. The human judgments necessary for effectiveness are hard to acquire, slow to evaluate, and difficult to analyze.
In discussing the woes of modern workers, two companies are manipulative in the extreme: Walmart and Amazon. Their success is built on the diminution of human margins.
Is it any wonder that companies like these are using the computer as a modern stopwatch? In the name of efficiency, they’re pushing their workers to act like machines. To what end?
Using Taylor’s Scientific Management, companies are reshaping human jobs to better fit the robot workers of tomorrow. You could say the jobs are being tailored to suit the robots. (Begin with a pun; end with a pun.)